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Media Professionals of Florida

Media Professionals of Florida, Inc. provides informative meetings on the second Tuesday of each month For more information contact David Rosenblatt at info@mediaprofessionals.org

April 2005

“Remarkable Solutions for Tough Media Problems”

On Tuesday, April 12 our monthly meeting was constructed on the premise that today's media professionals are very resourceful people. We called the meeting “Remarkable Solutions for Tough Media Problems.” Four seasoned MPFI members each shared a media challenge (technical, political, budgetary, scheduling, or “Talent”). Then each person showed the media piece he produced in response.

As usual the networking was fun and informative. Guests met members and discussed the industry and upcoming projects There were also some tasty snacks that everyone enjoyed.

Steve Brown our president started the evening with important information about MPFI. Our Vendor's Showcase skimmed through the troubling world of liability insurance for small companies. Safeguard Financial Group's partners, Rich Gouge and Scott Raspopovich, offered tips and encouragements and answered some questions unique to the media production business.
Tom Krug was our meeting coordinator and created a great program. Joel Freedman had to troubleshoot a 6-hour-long DVD training project whose audio was running erratically on a client's DVD players. With drop-dead deadlines looming, he hired a team of interns to examine every minute of the “finished” program – then, he simply added seconds to each troubled sequence to disguise the glitches. Eureka!

Scott Hunt was challenged to do some intro / extro animation sequences that threatened to take eons to render. The computer software was capable but the project demanded a quick-study mastery. Scott broke the sequences into shorter sub-sections, fudged some too-quick-to-detect dissolves and brought the project in on budget after all. Client: delighted.

New MPFI Board member Arlen Slobodow's company took on a 00:30 PSA that needed high-impact imagery to communicate the disastrous consequences of discarding toxins into drains. He auditioned non-pro local talent, shot in color, then in post he removed all the chroma except for the evil liquids. Result: vivid impressions and a surprisingly effective punchline delivered by a 10-year old!

When you're new in town, starting up your media production firm demands that you make some high-profile first impressions. Frank Burianek and his wife Vera immigrated from Czechoslovakia with good production experience but no resume' reel to show prospects. They persuaded a Chamber of Commerce to give them a crack at a quick overview video and that project generated a more ambitious production and website-constructions as well.
Some great door prizes were given out. Tom Krug and Dennis Port teamed up to present the many door prizes to lucky attendies.