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Media Professionals of Florida

Media Professionals of Florida, Inc. provides informative meetings on the second Tuesday of each month For more information contact David Rosenblatt at info@mediaprofessionals.org

January 2005

"Production Technologies"

"DV Rack, ULTRA and ChromaFlex"

Networking is always fun at MPFI as everyone has a good time and gets some good eats!

Steve Brown, MPFI President, covered important information about the Media Professionals of Florida organization. Barry Bienstock, one of our board members, discusses a look into insurance plans that might be available through MPFI.
Milton Jones of APEX Digital Imaging and also a new MPFI board member gave us a look at ChromaFlex, which is a system for chroma key production. This system is unique because you don't have to "Flat Light" a blue or green chromakey cyc or wall.
Milton Jones, APEX Digital Imaging, and Carl Schweibinz of HCC (our gracious host) showed the actual screen material. The key to this system is the green or blue LED's that attach to the camera's lens and the special screen material that reflects the color back to the camera's lens. The system is portable and works well.
Milton also covered another product he is using called DV Rack. DV Rack is a software package that gives you a production monitor, waveform, vectorscope, shot clock, audio analyzer, and full digital recorder - all on a Windows laptop.
As a production tool for many of our videographers using DV cameras this is perfect.
Andrew Moore of HCC gave us a great look at Serious Magic's ULTRA which is a post production chroma key and virtual set program. Andrew showed us how fast and easy it is to chroma key a subject into almost any set or background.
Additionally, ULTRA can put the subject into sophisticated 3D virtual sets and even do synchronized movement with the subject and background. This is an exceptional piece of software.